yesbe Privacy Policy — How We Collect, Use, and Protect Your Personal Data
At yesbe, your privacy is not an afterthought — it is a core part of how we build and operate our platform. This Privacy Policy explains in plain, formal English exactly what personal data we collect from players in Bangladesh, how we use it, how long we keep it, and what rights you have over it.
Our Commitment
Six Privacy Principles That Guide yesbe
These principles summarise the spirit behind our full Privacy Policy. They reflect our genuine commitment to handling your personal data responsibly, transparently, and securely at every stage of your yesbe experience.
Minimal Data Collection
yesbe collects only the personal data that is strictly necessary to provide our services, fulfil our legal obligations, and ensure account security. We do not collect data speculatively or build profiles beyond what is needed to operate your account and deliver a personalised betting experience.
Full Transparency
We tell you clearly what data we collect, why we collect it, how long we retain it, and with whom we may share it. There are no hidden data practices at yesbe. If our data practices change in any material way, we will notify you in advance through your registered contact details or via an in-platform notification.
Industry-Grade Security
All personal data stored and transmitted by yesbe is protected by 256-bit SSL encryption — the same standard used by international financial institutions. Access to your data within our organisation is restricted on a strict need-to-know basis, and all internal access is logged and audited.
Your Rights Are Respected
You have the right to access, correct, restrict, or request deletion of your personal data at any time. yesbe will honour such requests promptly and without placing unnecessary barriers in your way. Requests can be submitted directly to our support team and will be acknowledged within 2 business days.
No Unauthorised Sharing
yesbe does not sell, rent, or trade your personal data to third parties for their own marketing purposes. Data is shared with third parties only where necessary to operate our services (such as payment processors and game providers), and only under strict data protection agreements that limit how those parties may use your information.
Defined Retention Periods
yesbe does not hold your personal data indefinitely. Each category of data has a defined retention period tied to a specific legal or operational purpose. Once that purpose has been fulfilled and no legal obligation requires continued retention, your data is securely deleted or anonymised in accordance with our internal data lifecycle policy.
Contents
- Introduction & Scope
- Data Controller
- Data We Collect
- How We Use Your Data
- Legal Basis for Processing
- Data Sharing & Disclosure
- Cookies & Tracking
- Data Retention
- Data Security
- Your Rights
- Children & Minors
- Third-Party Links
- Policy Amendments
- Contact & Complaints
01 Introduction & Scope
This Privacy Policy ("Policy") is issued by yesbe ("yesbe", "we", "us", "our") and applies to all personal data collected from individuals ("you", "Player", "User") who access, register with, or otherwise interact with the yesbe website and associated services available at yesbe.io, including the sports betting platform, live casino, slot games, and all payment-related features.
By creating a yesbe account or continuing to use our platform following the publication of this Policy, you acknowledge that you have read and understood how your personal data will be handled as described herein. If you do not agree with any part of this Policy, please discontinue use of the yesbe platform and contact our support team to arrange account closure.
yesbe is committed to processing personal data in a lawful, fair, and transparent manner, consistent with applicable data protection principles. This Policy is written in clear formal English and is intended to be fully accessible to all players based in Bangladesh.
02 Data Controller
For the purposes of this Privacy Policy, yesbe acts as the data controller in respect of personal data collected through the yesbe platform. As data controller, yesbe determines the purposes for which personal data is collected and the means by which it is processed. All enquiries relating to data protection and privacy should be directed to our support team using the contact details set out in Section 14 of this Policy.
Where yesbe engages third-party service providers to process personal data on its behalf (for example, payment processors or identity verification providers), those parties act as data processors and are contractually bound to process such data only on yesbe's instructions and in accordance with appropriate security standards.
03 Data We Collect
3.1 Registration and Identity Data
When you create a yesbe account, we collect the following personal data: your full legal name, date of birth, residential address (including city and district within Bangladesh), email address, and mobile phone number. This data is required to establish your identity, verify your eligibility to use the platform (including age verification for the 21+ requirement), and communicate with you regarding your account.
3.2 Identity Verification (KYC) Data
To comply with anti-money laundering obligations and to verify your identity before processing withdrawals, yesbe may request copies of government-issued identification documents (such as your National Identity Card or passport) and proof of ownership of your registered payment method. These documents are handled with strict confidentiality and are retained only for the period required by applicable legal obligations.
3.3 Financial and Transaction Data
yesbe collects records of all deposit and withdrawal transactions associated with your account, including the amount, currency (Bangladeshi Taka / ৳), payment method used (such as bKash, Nagad, Rocket, or bank transfer), transaction timestamps, and transaction reference numbers. We do not store full payment card numbers or mobile wallet PINs.
3.4 Betting and Gaming Activity Data
We maintain records of all bets placed, games played, stakes, winnings, and outcomes associated with your account. This data is used to operate the platform, settle bets accurately, detect fraud or bonus abuse, and provide responsible gaming tools such as betting history and limit-monitoring features.
3.5 Technical and Usage Data
When you access yesbe, we automatically collect certain technical data including your IP address, browser type and version, device type and operating system, session duration, pages visited, and approximate geographic location (derived from IP address). This data helps us operate and optimise the platform, detect security threats, and understand how players use our services.
3.6 Communications Data
If you contact yesbe support via email, WhatsApp, or live chat, we retain records of that correspondence, including the content of your messages and the date and time of contact. This allows us to respond effectively to your enquiries and maintain a consistent support history.
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, address | Account registration, age verification, KYC |
| Contact Data | Email address, mobile number | Account communications, support, notifications |
| Financial Data | Transaction records, payment method details | Payment processing, AML compliance, fraud prevention |
| Verification Data | NID copy, passport scan | Identity verification, withdrawal processing |
| Activity Data | Bets placed, games played, winnings | Platform operation, responsible gaming, dispute resolution |
| Technical Data | IP address, device type, browser | Security, fraud detection, platform optimisation |
| Communications Data | Support chat logs, email correspondence | Customer service, complaint handling |
04 How We Use Your Data
yesbe uses your personal data for the following purposes:
- Account management: Creating, maintaining, verifying, and administering your yesbe account, including processing your registration details and verifying your age eligibility
- Service delivery: Enabling you to place bets, access casino games, make deposits, and process withdrawal requests via your chosen Bangladeshi payment method
- Identity verification: Completing KYC checks as required before processing your first withdrawal or where ongoing regulatory obligations require updated verification
- Fraud prevention and security: Detecting, investigating, and preventing fraudulent activity, money laundering, bonus abuse, and unauthorised account access
- Responsible gaming: Monitoring betting patterns to identify indicators of problem gambling and providing access to responsible gaming tools including deposit limits and self-exclusion options
- Customer support: Responding to your enquiries, resolving disputes, and maintaining a record of your support interactions
- Legal compliance: Fulfilling obligations under applicable laws, including anti-money laundering regulations and record-keeping requirements
- Platform improvement: Analysing aggregated and anonymised usage data to improve the performance, usability, and content of the yesbe platform
- Promotional communications: Sending you information about bonuses, promotions, and platform updates where you have provided consent to receive such communications (you may withdraw consent at any time)
05 Legal Basis for Processing
yesbe processes your personal data on the following legal bases:
- Contractual necessity: Processing required to perform the contract between yesbe and you — specifically, to operate your account and deliver the betting and casino services you have registered to use
- Legal obligation: Processing required to comply with applicable laws and regulations, including anti-money laundering requirements, identity verification obligations, and record-keeping mandates
- Legitimate interests: Processing carried out for purposes that serve yesbe's legitimate business interests, including fraud prevention, security monitoring, platform optimisation, and responsible gaming oversight, provided those interests are not overridden by your privacy rights
- Consent: Processing based on your freely given, informed consent — in particular, the sending of promotional communications and the use of non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of prior processing
06 Data Sharing & Disclosure
6.1 Third-Party Service Providers
yesbe shares personal data with a limited set of trusted third-party service providers who process data on our behalf under strict contractual obligations. These include payment processors (bKash, Nagad, Rocket, Upay, and banking partners), identity verification providers, game software providers (including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, and Spribe), and IT infrastructure and hosting partners. These parties are permitted to use your data only for the specific purposes for which it was shared and may not use it for their own independent purposes.
6.2 Legal and Regulatory Disclosure
yesbe may disclose personal data to law enforcement agencies, regulatory authorities, or other competent bodies where required by applicable law, court order, or legal process. Such disclosures will be made only to the extent required and will be logged internally.
6.3 Business Transfers
In the event that yesbe undergoes a merger, acquisition, restructuring, or sale of assets, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and of any changes to this Privacy Policy that may result from it.
6.4 No Sale of Personal Data
yesbe does not sell, rent, lease, or otherwise transfer your personal data to third parties for their own marketing or commercial purposes. Your data is not a commercial product.
07 Cookies & Tracking Technologies
yesbe uses cookies and similar tracking technologies on its platform to provide core functionality, analyse usage patterns, and deliver a personalised experience. The categories of cookies used by yesbe are as follows:
- Strictly necessary cookies: Essential for the platform to function correctly. They enable core features such as session management, login authentication, and security verification. These cookies cannot be disabled.
- Analytical cookies: Used to collect aggregated, anonymised data about how players navigate and interact with the yesbe platform. This data helps us identify areas for improvement and optimise page performance.
- Functional cookies: Enable the platform to remember your preferences, such as language settings and responsible gaming limit configurations, to provide a more personalised experience across sessions.
- Marketing cookies: Used, where consent has been given, to deliver relevant promotional content and to measure the effectiveness of our marketing activities. These cookies are only deployed with your explicit consent.
You may manage your cookie preferences through your browser settings. Please note that disabling certain categories of cookies may affect the functionality of the yesbe platform.
08 Data Retention
yesbe retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. The following retention periods apply as a general guide:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account and identity data | Duration of account + 5 years | Legal obligation, AML compliance |
| Transaction records | 7 years from transaction date | Financial record-keeping requirements |
| KYC / verification documents | 5 years from account closure | Regulatory and AML obligations |
| Betting and gaming activity | 3 years from account closure | Dispute resolution, responsible gaming |
| Support communications | 3 years from last interaction | Complaint handling, quality assurance |
| Technical / usage data | 13 months on a rolling basis | Security monitoring, platform analytics |
Once the applicable retention period has expired and no legal obligation requires continued storage, your personal data will be securely deleted or irreversibly anonymised.
09 Data Security
yesbe implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
- 256-bit SSL/TLS encryption for all data transmitted between your device and yesbe's servers
- Encryption of sensitive data fields stored in our databases, including identity and financial data
- Role-based access controls ensuring that only authorised personnel can access personal data, and only to the extent required for their specific function
- Comprehensive internal access logging and audit trails
- Regular security assessments and vulnerability testing of platform infrastructure
- Secure data backup and disaster recovery procedures
10 Your Rights
As a player whose personal data is processed by yesbe, you have the following rights, which you may exercise at any time by contacting our support team:
- Right of access: You may request a copy of the personal data yesbe holds about you, along with information about how it is used and with whom it has been shared
- Right to rectification: You may request that inaccurate or incomplete personal data be corrected or updated promptly
- Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to any overriding legal obligations that require continued retention
- Right to restriction: You may request that yesbe restrict the processing of your personal data in certain circumstances, for example while the accuracy of data is being contested
- Right to data portability: You may request that personal data you have provided to yesbe be transferred to you or to another service provider in a structured, machine-readable format, where technically feasible
- Right to object: You may object to the processing of your personal data where yesbe relies on legitimate interests as its legal basis, and yesbe will cease such processing unless it can demonstrate compelling legitimate grounds that override your objection
- Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal
All rights requests should be submitted to [email protected]. yesbe will acknowledge your request within 2 business days and will endeavour to fulfil it within 30 calendar days. Where a request is complex or numerous, this period may be extended by a further 60 days, of which you will be informed.
11 Children & Minors
The yesbe platform is strictly intended for adults aged 21 years and above. yesbe does not knowingly collect personal data from individuals under the age of 21. If we become aware that personal data has been collected from a person below this age threshold, we will immediately close the associated account, delete the data, and return any deposited funds to the verified payment source.
If you believe a minor has registered and is using the yesbe platform, please notify us immediately at [email protected]. We treat reports of underage access with the highest priority and will investigate and act without delay.
12 Third-Party Links
The yesbe platform may contain references or links to third-party websites, services, or content — for example, links to game provider interfaces or payment gateway pages. yesbe is not responsible for the privacy practices of those third parties and this Privacy Policy does not apply to any data collected by them. We encourage you to review the privacy policies of any third-party services you access in connection with your use of yesbe.
13 Policy Amendments
yesbe reserves the right to update or amend this Privacy Policy at any time. Where amendments are material — meaning they significantly affect your rights or how your data is used — yesbe will provide advance notice to registered players via the email address or mobile number associated with their account, or through a prominent in-platform notification.
The "Effective Date" at the top of this Policy will always reflect the date on which the most recent version came into force. Your continued use of the yesbe platform following publication of an amended Policy constitutes your acceptance of the updated terms. If you do not accept the revised Policy, you should contact support to close your account.
14 Contact & Complaints
For any questions, concerns, or formal requests relating to this Privacy Policy or to the handling of your personal data by yesbe, please contact our support team using the details below. All correspondence must be submitted in English.
- Email: [email protected]
- Phone / WhatsApp: +880 1700-000000
- Support Hours: 24 hours a day, 7 days a week (BST, UTC+6)
- Office Location: Dhaka, Bangladesh
Have Questions About Your Data?
Our support team is available around the clock to help with any privacy-related questions. You can also review our Terms & Conditions or explore everything yesbe has to offer.